Debbie Millman, partner-president of brand and design firm Sterling Brands, will chair a new branding master’s program. To prepare students for careers in marketing and advertising, the Master of Professional Studies in branding will have a curriculum across marketing, advertising, branding and creative, with coursework in cultural anthropology, behavioral psychology, commerce and creativity. The graduate program imbues the school’s 60-plus years of art and design heritage with marketing and brand theory—topics usually reserved for MBA candidates.
Guest lecturers will include: Malcolm Gladwell, staff writer, The New Yorker, and author, The Tipping Point (Little, Brown and Company, 2000), Blink (Little, Brown and Company, 2005) and Outliners (Little, Brown and Company, 2008); DeeDee Gordon, co-creator, L Report and Look-Look Magazine; Jonah Lehrer, contributing editor, Wired, and author, Proust Was A Neuroscientist (Houghton Mifflin, 2007) and How We Decide (Houghton Mifflin, 2009); Grant McCracken, PhD, anthropologist and author, Transformations (Indiana University Press, 2008); Daniel H. Pink, author, A Whole New Mind (Riverhead, 2005); Virginia Postrel, contributing editor, The Atlantic, and author, The Substance of Style (Harper Collins, 2003); Cheryl Swanson, founder and managing director, Toniq; Gong Szeto, designer and former director of design and product design, PEAK6 Investments; and Rob Walker, “Consumed” columnist, The New York Times Magazine, and author, Buying In (Random House, 2008).
“>Art School Adds Marketing Speak to Its CurriculumNew Degree from School of Visual Arts Bridges Business, Science and Design: MPS in Branding Offered at SVA in Fall 2010