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Blog Entry	Lecture: Steve Portigal, “Getting Generative: User Research Applied to Business Decisions”
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Message	Lecture: Steve Portigal, “Getting Generative: User Research Applied to Business Decisions” ------- Fri, Nov 20 \| 12:00-1:00PM Too often the tools of user research are applied to closed-ended problems, leaving tons of great insights on the cutting-room floor. By taking a more considered view of what research to do, when to do it, and what to do with what has been learned, we can uncover and address any number of business challenges. Steve Portigal of Portigal Consulting will lead an interactive discussion about using research for more than merely informing design decisions. Read entire article: http://interactiondesign.sva.edu/blog/entry/steve_portigal/

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