2009 IDEA Award Winners Announced
August 5, 2009
The results for the 2009 International Design Excellence Award (IDEA) competition, a celebration of year’s most innovative and exciting product and product-concept designs, are in. Out of 1631 entries, 31 were awarded the coveted Gold award, while 47 received Silver awards and 72 won Bronze awards. 349 finalists were named in addition to the winners. Amongst the winners include:
Gold winner: Interactive Product Experiences | iCASTS Advanced Safety and Training Simulator / AVIE - Advanced Visualisation and Interaction Environment / iDOME
“iCinema Advanced Safety and Training Simulators (iCASTS) provide a series of immersive virtual environment simulators and an interactive control system for training employees from industries such as coal mining. Similar to a sophisticated computer game, iCASTS recreates environments for various training scenarios.”
Gold winner: Computer Equipment | 15” Macbook Pro
“The 15-inch MacBook Pro offers ultimate performance and features in a remarkably portable design (0.95-inches high and weighing 5.5 pounds). It uses Intel Core 2 Duo processors and a graphics architecture that allows users to switch between two modes, one that preserves battery life and another that offers higher performance.”
Gold winner: Leisure & Recreation | Lightlane
“Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be cost prohibitive to install. LightLane provides an alternative. Using a laser, it projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.”
