Jennifer Bove: Starting a Design Studio During a Downturn
July 1, 2009
Faculty member Jennifer Bove is guest blogger at Fast Company this week. From stock market meltdowns to surviving a six month anniversary, follow the chronicles of starting Kicker Studio in multi-parts.
Our first day open, however, the Dow dropped over 500 points. It made the list of Time’s top 10 stock market meltdowns.
With our old-economy thinking, mixed with new-company optimism, we estimated that it might take six weeks or so for us to land our second client. And we weren’t really prepared for what would happen if it took longer than that.
We tried new tactics, such as forging alliances with other design companies who might have more work than they needed. Designers understood us!
