Faculty Profiles
Roger Mader : Partner, Growth Strategy at Velo
Roger Mader is a business leader in the field of discovering, designing and driving new commercial growth through innovation.
Every successful company, every business unit, and every brand eventually reaches a stubborn plateau. Tapping the same resources yields withering returns. Brand extensions eventually deplete themselves; pushing too far risk diluting the very essence that attracted faithful customers. In short: growth curves. Regenerative growth requires new curves.
Roger Mader has built a multifaceted team of specialists to help senior executives solve this inescapable conundrum with the combined art and science of anthropology, quantitative analytics, economics, finance and industrial design. He and his teams discover, design and drive new sources of growth by immersing themselves in the challenges of the underlying business and markets. His team employs proprietary research methods to marry qualitative ethnography and quantitative scale to cast new light on target markets and reveal undiscovered demand. Each project produces a viable portfolio of new offerings and businesses that exploit the unique position and strengths of the business, while mitigating the inherent risks.
From brand renovation to business innovation, Roger and his colleagues at Velo commit to deliver new revenues, not just new ideas.
Roger previously served Fahrenheit 212 as Innovation Director guiding commercial strategy, and as global account executive for Doblin, a Monitor Group company, specializing in growth through disciplined innovation. Regionally, he served as a leader for Doblin’s New York practice with responsibilities for market and team development. Roger and his teams have discovered, crafted and captured new revenue streams with major technology, consumer product, life sciences, and financial services companies.
Roger led Enterprise Performance Management for Business Objects, now the business intelligence unit of SAP in Silicon Valley. For Ernst & Young, he led global accounts, devised growth strategy, and served as personal advisor to Giuliani Partners, the consulting and investment firm founded by former New York City mayor Rudolph W. Giuliani.
In 1992 Roger co-founded VIA International, a global consultancy based in London, setting market and channel strategy for some of the world’s best-known companies. Roger began his career in the 1984 as an original member of Accenture’s Change Management practice, specializing in design for advanced media.
An accomplished presenter and professor, Roger teaches Leadership, Ethics & Professional Practice in the Masters Degree Program in Interaction Design at New York City’s School of Visual Arts. He has served as a guest lecturer in the Masters program at the Institute of Design, a school of the Illinois Institute of Technology, in Chicago.
With co-author, Jeff Semenchuk, (Chief Innovation Officer, Hyatt Hotels) Roger published “From Production to Connection: The New Model for Market Organization.“ He co-wrote “Designing Innovation into Organizations” with Kelly Costello and Jessie Gatto. Roger holds degrees in Economics and Political Science from Northwestern University.
Based in New York City, Roger and his two sons jump at every chance to return to their family heritage in Mader’s Cove on the Atlantic shores of Nova Scotia.
- Education
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BS and BA, Economics, Political Science, Northwestern University
- Professional Experience
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Global account executive, Doblin; VP strategic accounts, Business Objects; Global, Ernst & Young; Consultant, Giuliani Partners; Co-founder, VIA International
- Publications
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"Designing Innovation into Organizations", with Jessie Gatto and Kelly Costello, Aesthesis vol 2.3, 2008; "From Production to Connection: A New Model for Market Organization," with Jeff Semenchuk, Strategy (UK), January 2000
- On the Web
