Identity Guidelines

The identity guidelines as of June 2016.

The main logo to be used for MFA Interaction Design should only be used in applications with a white background, or a single color background no darker than 10% black.

Use the secondary variation in applications with backgrounds darker than 10% black or in which the logo will be placed directly onto an image or video. It is important that the secondary variation remains grayscale in fill color.

Some applications call for the placement of the logo next to the School of Visual Arts’ logo. In this case, this lockup should be used. Once again, the primary three-color logo should only be used in applications with a background that is either true white or less than 10% black.

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