David joins the MFA Interaction Design program as a designer and adjunct professor from Cambridge, Massachusetts. Before launching his studio, Eloi Collective, in 2008, David worked for firms of all sizes, most notably at Digitas. During his four-year tenure as Art Director, he designed, developed, and launched several websites for several Fortune 500 companies, including GM and Proctor & Gamble. David also assisted in client acquisition and worked closely with Digitas’ expanding global office network in project management, online media training, and capability assessment.

David’s interests lie in the motivational factors behind sustainable consumption and human behavior in the context of an individual as part of a larger system.

David earned a BA in Visual Communication from the University of Connecticut in 2002 and taught web design for two years at the Art Institute of Boston at Lesley University. He is an avid hiker and alternative transportation advocate.

Past Life

Art Director, Digitas
BA in Visual Communication from the University of Connecticut

Selected Projects

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  Fundamentals Studios Final

  Students began their process by exploring project ideas within the themes of memory, behavior, politeness and sharing.

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  Physical Computing Final

  Students were asked to devise a project that would allow them to use a semester’s knowledge about physical computing.

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  Information Visualization

  Students were asked to visualize a section within the permanent collection at MoMA or the Met. Or, they may visualize a single sporting event or season. Or, a personal collection of their choosing.

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  NYC BigApps

  Students were asked to concept a mobile application using at least one source of data from the NYC.gov Data Mine.

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  MoMA Smartphone App

  Students developed a set of prototype smartphone apps for the Museum of Modern Art.

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  Nike+ Visualizations

  Using data from Nike+ users in New York City who tracked their runs, students were asked to visualize a portrait of runners and bicyclists on the move in NYC.

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  Physical Computing Midterm

  Students were asked to design a new solution for an existing problem.

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  Prototyping User Experiences: Semester Review

  The students were asked to produce a video to reflect upon the use of prototypes in the design process.

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  Starbucks Strategy Project

  Students were asked to design a new strategy for Starbucks to improve their retail store experience.