Sera joins MFA Interaction Design from Los Angeles, California, where she most recently worked as the lead user experience designer at Civic Resource Group. At CRG, her responsibilities included design and implementation, where she molded creative design, interactive communications, and digital content into comprehensive products and applications for the public sector.

Ironically, Sera’s venture into interaction design happened by accident. Formerly embedded in the nonprofits and arts education, Sera joined CRG to help manage ExperienceLA.com, the official arts and culture calendar for the City of Los Angeles. After several months, she began to make the shift into design in the digital world, realizing its potential in shaping human connection. In retrospect, Sera thinks her affinity for interaction design was always present, starting with sketching circule node graphs as a child, over and over and over…

Prior to CRG, Sera graduated with honors from Wellesley College with a degree in Fine Arts. As a Studio Art major, she dabbled with using art as a platform to achieving tangible reconciliation for existing problems. Now as a designer, she hopes to continue this ongoing theme and use design as a means of affecting meaningful experiences.

Past Life

BFA, Fine Arts, Wellesley College

Selected Projects

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  Information Visualization

  Students were asked to visualize a section within the permanent collection at MoMA or the Met. Or, they may visualize a single sporting event or season. Or, a personal collection of their choosing.

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  MoMA Smartphone App

  Students developed a set of prototype smartphone apps for the Museum of Modern Art.

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  Nike+ Visualizations

  Using data from Nike+ users in New York City who tracked their runs, students were asked to visualize a portrait of runners and bicyclists on the move in NYC.

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  Prototyping User Experiences: Semester Review

  The students were asked to produce a video to reflect upon the use of prototypes in the design process.

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  Starbucks Strategy Project

  Students were asked to design a new strategy for Starbucks to improve their retail store experience.