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Entrepreneurial Design

descender, Christopher Cannon

descender is a service that brings together typeface buyers and typeface foundries for mutual benefit. By harnessing the power of group discounted purchasing within a limited time frame, descender can help market new foundries and new typefaces to the widest possible audience. Designers benefit from buying fonts at discounted prices and discover great new typefaces & foundries and the type foundries benefit by having the potential to sell a much higher volume of fonts in a shorter time period. This service helps eliminate the problem of font piracy and hopes to replace the existing business model of font resellers.

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