The four-quadrant persona matrix is used at HUGE during the research stage to validate personas with analytics. The example here shows a breakdown of user personas visiting the HUGE website, with Sarah “The Scanner” and David “The Tracker” dominating the majority of visitors, and Steph “The Aggregator” and Jason “The Browser” following.
Summer is winding down, and our thanks go to the remarkable Gene Liebel, Partner and Executive Director of Research and User Experience at HUGE, for closing out our Summer Lecture Series this year.
Gene used examples from HUGE’s impressive body of work, which includes IKEA, JetBlue, CNN, and About.com to discuss data-driven interaction design and how to use analytics. From eye-tracking for websites, merits of Google Analytics, to the power of simplicity, the lecture was a sweeping review to how user driven data analytics can help design firms today. Turnout for the event was our most popular yet, with the 60-some people in the audience extending a lively Q&A session well after the lecture wrapped up.
We look forward to advance thought-provoking conversations for our fall programing. Stay tuned for a schedule of guest lecturers who inspire and delight to begin our new season in our visiting lecturers and the Dot Dot Dot series.