Jennifer Bove, who co-chaired Interaction10 this year, shares her insight on the design process for the conference in Fast Company. From mini-village venues, combating the rain, to the “little things,” Bove talks about the joy, and the challenge it is to design for designers.
We thought through the lifecycle of the event, in light of the needs and motivations of the 600+ participants at the event, in their various roles from attendees and speakers to sponsors, volunteers, and conference staff. We used our empathy as designers to imagine what was important to each user at each stage of the experience.
“…conference lunches were served family-style in the Olde Pink House Restaurant, which also hosted one track of the conference program.”