Paul Ford for The New York Times Magazine, The Innovations Issue, on the Web page:
A Web page is a machine constructed to profit from attention, adn the company that has given the most attention to attention is BuzzFeed.com. It not only optimizes its technology, graphic design and content to attract and sustain the interests of readers—everybody does that—but it also constantaly studies their actions and turns this data into the blueprint for its own construction.
Paul, unsurprisingly and unassumingly, we are grateful to say, teaches Content Strategies to second-year students.
