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Project Updates: From Small Steps to Starbucks

Airloom: SVA IxD MFA, Prototyping Final


The Airloom by Kristin Graefe, Gene Lu, Russ Maschmeyer, and Evinn Quinn for Prototyping User Experiences and Research Methods.

It’s a holiday week and students are busy.

First year students are busy in their “Strategic Innovation in Product/Service Design” course, and there, take a look at projects from “My Starbucks Rewards: Good Neighbors Program,” a Foursquare-integrated mobile platform that enables charitable giving and rewards social interaction, to “Power Your Cup,” which reconnects customers with a new in-store experience, and more, as students were asked to design a new strategy for Starbucks to improve their retail store experience.

In “Fundamentals of Physical Computing,”see how the prototypes are active around the studio, and find “Small Steps,” taking a two-step approach to addressing the concern of a slow and overcrowded elevator, to “Kitchen Alert,” which addresses the issue of over-crowding in shared common areas, namely the IxD studio kitchen, and more.

And in what’s becoming an annual response to the New York City BigApps competition, students respond to the NYC data in kind, and app.

Meanwhile, second year students are busy developing semester-long projects in Service Design and Public Interfaces while working on their thesis projects. If you missed their work this past spring, take a look at some just added to “Entrepreneurial Design“ and “Prototyping User Experiences/Research Methods.”

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Mockup of ANCHOR app on blue background. Text: ANCHOR An interactive educational platform that bridges digitial learning with real-life experiences, creating a fun and dynamic journey towards knowledge for all students
Anchor: An Interactive Educational Program
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