Robert Fabricant is no stranger to designing for impact. Recently stirring up the design community with a theory that designers are now in the “behavior business,” he’s been practicing what he’s been preaching. Among other roles, he leads the healthcare expert group, a cross-disciplinary global team at frog design that builds capabilities in that area, recently led Project M, and is generous with his time through teaching at NYU’s Tisch School of the Arts, Pop!Tech Social Innovation Fellowship Program, and most recently in the MFA Interaction Design program.
Recently, Robert has been guest-blogging at Fast Company where he’s been sharing more of his thoughts on behavior and design.
Re-Kindling your Brand, May 5, 2009
As Consumers’ Demands Change, Designers Are All in the Behavior Business, May 6, 2009
Kindle DX: Why Size Matters, May 7, 2009