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Robert Fabricant on the Future of Kindle

In his latest editorial for Fast Company, faculty member Robert Fabricant offers five strategies for Kindle’s survival as formidable forces, such as talks of an iTablet, and the very idea that “No one reads anymore” gather. By examining TIVO, iTunes, Wii and other successful products in the consumer electronics market, Fabricant shows how Amazon still “is perfectly positioned to lead the way” in the e-book race.

Photo of a man holding a Kindle tablet for a blog post about the future of tablets.

The Amazon Kindle. Image credit:

Read the full article at Fast Company

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