In his latest editorial for Fast Company, faculty member Robert Fabricant offers five strategies for Kindle’s survival as formidable forces, such as talks of an iTablet, and the very idea that “No one reads anymore” gather. By examining TIVO, iTunes, Wii and other successful products in the consumer electronics market, Fabricant shows how Amazon still “is perfectly positioned to lead the way” in the e-book race.
The Amazon Kindle. Image credit: gawker.com
