One of the things I really like about Apple products is this whole idea of “skating to where the puck is going to be, not where it is.” This is a Gretzky quote that I think Steve Jobs has used, and it’s the idea that customers are telling you to build a faster horse. They are not telling you to build the first car. The designer’s perspective of that quote is looking at the world and seeing things that aren’t right, and seeing an opportunity to improve the world by using the insight that you have. –Ryan Singer
