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Lecture: Steve Portigal, “Getting Generative: User Research Applied to Business Decisions”

Getting Generative: User Research Applied to Business Decisions

Photo of a messy room with table covered in various objects, walls covered in posters, and cups/drinks all over the table. Used to show how the design process can be messy.

The MFA in Interaction Design program trains students to research, analyze, prototype, and design concepts in their business, social, and cultural contexts. It explores the strategic role of interaction design in shaping everyday life, and intends to increase the relevancy of design to business and to society so designers can make a difference.

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