Massive and thrilling challenges are ahead of us in our post-crunch pre-turbulence world where change is constantly speeding up. Anticipating the change and responding to it with radically better propositions has become a critical capacity for every aspect of design, ranging from industrial and service design to urban planning and brand strategy.
This is the business landscape where new principles and methods are needed that allow us to envision alternative futures, change the rules of existing games and create more sustainable, meaningful, and empowering solutions for the big and small problems in north and south. It often means broadening our scope and starting the design process from truly understanding the big picture and socio-cultural shifts to rethink the world we live in and create a better one.
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