The New Aesthetic of Data Narrative


January 29, 2014
6:00pm – 8:00pm


MFA Interaction Design
136 West 21 Street
Third Floor
New York, NY 10011

How can data-driven visualizations tell multiple interplaying stories and achieve a viable result in an abstract visual composition? How can we provide multi-levels of investigation of a certain phenomenon in paper-based data visualization as if it were an interactive piece? How can we create experiences where readers lose themselves?

This talk will mainly rely on a series of exploratory data visualizations originally published for La Lettura, the Sunday cultural supplement of Corriere della Sera with Giorgia Lupi's team at Accurat. It will outline the design process from the very first idea to the final results in different cases, presenting backstage materials such as sketches and intermediate versions, elucidating our personal aims, purposes, and expectations within this exploratory project. Accurat aims to deliver rich visual narratives able to maintain the complexity of the data, while still making this complexity more accessible and understandable, publishing compound and complex stories told through data visualizations.

About Giorgia Lupi

Giorgia Lupi is co-founder and design director at Accurat, an information design company based in Milan and New York.

Accurat analyzes data and contexts and designs analytical tools and visual narratives that provide awareness, comprehension and engagement. Accurat was born in 2011 and since then has been working succesfully with important Italian and international clients such as the European Union, the United Nations, Corriere della Sera, McCann Erickson, Mondadori, Hearts Communications, The European House Ambrosetti, Poste Italiane, Fiorucci, Pernod Ricard, ING Direct, Vodafone, the New York Public Library, the Lucile and David Packard Foundation, Università degli Studi di Milano, Zanichelli Editore.

You can visit Lupi's website or follow her on Twitter.

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