Design at Scale: Ten to Ten Million Users


January 13, 2016
7:00pm – 9:00pm


MFA Interaction Design
136 West 21 Street
Third Floor
New York, NY 10011

IBM is on a mission to bring human-centered design to thousands of product experiences and millions of people. To accomplish this goal, they have opened a new design center in Austin, Texas, where designers, engineers, and product managers collaborate to change IBM’s approach to product design and to impact humanity in ways that matter and endure.

In this workshop, IBMer Seth Johnson will introduce you to IBM Design's approach to design thinking. You'll engage in an series of activities and learn methodologies that you can immediately implement to improve your own practice.

Seth Johnson is a member of IBM Design’s Education and Activation Team, creating and delivering active learning experiences to IBMers during a new era of design-led innovation within the world's largest technology company. Prior to IBM, he founded a Minneapolis-based consultancy focused on improving the patient product experience for pharmaceutical companies and medical device manufacturers. A recognized leader of the national design community, Seth speaks frequently at universities, businesses, non-profits, and design organizations. He's held adjunct faculty positions at colleges in Los Angeles and Minneapolis and is president emeritus of the Minnesota chapter of AIGA, the professional association for design. Currently, he serves as an advisor and visiting faculty member of the Graphic Design Graduate Program at ArtCenter College of Design in Pasadena, California.

Loading results…