January 16, 2016
10:00am – 2:00pm
MFA Interaction Design
136 West 21 Street
New York, NY 10011
Designers who gather user insights can experience a distinct feeling when it’s time to make sense of their Post-Its and video clips: Now what? It’s a tough challenge to analyze user needs for maximum meaning. Yet it’s imperative to product development to be able to make sense of research findings in timely and shareable ways. In this multi-weekend workshop, Emily Goligoski guides students to practice powerful methods for synthesizing user information, be it in the form of survey or analytics data, interview and usability testing notes, or ethnographic artifacts. Participants will begin to identify the richest, most actionable information and explore storytelling and presentation techniques to humanize their learnings.
Workshop participants will build on information from the first year fall Research Methods course, including user experience research design, implementation, and insights analysis. They will have interview and testing work to complete between our meetings. Participants will learn to use raw notes and data to prioritize key takeaways through group exercises. Goals of the workshop include team collaboration, accurate note and artifact capture, strategic prioritization, and delivery of an impactful final presentation.
This event is open to MFA Interaction Design only.