New Walk City: Just Like We Pictured It. How PentaCityGroup Designed NYC’s Street Maps


October 30, 2013
6:00pm – 8:00pm


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Ever wondered how you got here? New York City’s Department of Transportation introduced WalkNYC and Citi Bike to the city’s streets this year. Pedestrian wayfinding signs and Citi Bike kiosks which both feature new maps of the city are popping up across the boroughs. As locals and visitors, walkers and bikers, orient, explore and discover neighborhoods, these striking maps are turning New Yorkers’ heads and re-envisioning our image of this city.

Charu Kukreja (T-Kartor), Hamish Smyth (Pentagram), David Gillam (City ID) and Rachel Abrams (faculty, and Turnstone Consulting) as representatives of design consortium PentaCityGroup, will reveal the process their all-star team of information designers, policy makers, GIS experts, industrial designers, engineers and urban omnivores followed to create a comprehensive, beautiful and functional wayfinding system. Charu, Hamish, David and Rachel will describe the system and the new mapping database which is at it’s heart.



Graduating from the University of the West of England with a Bachelor of Arts in Graphic Design and a keen interest in what makes cities tick, David joined City ID in 2007. Since joining City ID David has developed numerous citywide and regional projects, leading the design development and project co-ordination of wayfinding and transport information systems in the UK and internationally. David played a key role in the development of the Legible London wayfinding system and pilot scheme in Richmond and Twickenham, the London 2012 Olympic Park Transformation wayfinding strategy, and recently led the design development of Interconnect West Midlands – including a range of regional multi-modal transportation, wayfinding, public realm and identity projects in the region.

Now based in NYC, David is working on the design development of WalkNYC and planning future project phases.


Hamish studied communication design at the Royal Melbourne Institute of Technology (RMIT University) in Australia, where he received a Bachelor of Communications Design, Honors with distinction. Hamish joined Pentagram New York in 2010 under the direction of Michael Bierut, where he has worked on numerous branding, identity, publication, signage, and wayfinding projects. A self described map nerd, Hamish worked closely with the other members of PentaCityGroup and Bierut’s team at Pentagram on the graphic design of WalkNYC.

This is a redux of an September AIGA/NY event. Special thanks to AIGA/NY for the content and Alex Todaro for organizing.

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