Criswell Lappin is the SVP of Design at Bigtincan, the leading global Sales Enablement Platform. At Bigtincan, Criswell has built out the Office of Design, the company’s design practice, which is charged with all design-related standards related to the platform, including creating the company’s first design system, building a design research practice, and supporting all product communication initiatives. In 2023, Fast Company named Bigtincan in the top 10 World’s Most Innovative Companies for enterprise.
Before Bigtincan, Criswell was a Creative Director at ScrollMotion, which evolved into Ingage. While at ScrollMotion, Criswell helped integrate the company into Apple’s Mobility Partnership Program, including developing an internal readiness solution for use inside Apple. He also founded WellNow Design, a multidisciplinary design and strategy-driven consultancy with diverse clients that include The New York Times, Mozilla, Edward M. Kennedy Institute, Dark Horse Comics, and Rhode Island School of Design.
Other notable positions Criswell has held include leading a team at the innovation consultancy Fahrenheit 212, where he helped develop and design new commercial product ideas for companies like Samsung, Charles Schwab, Lowes, and Outback. At the Institute of Play, a 501-3c non-profit at the intersection of games and learning, he founded and co-led a research and development lab focused on designing experiences and resources to cultivate peer learning communities. Criswell was the creative director of the award-winning design, architecture, and culture monthly Metropolis magazine for over a decade. He collaboratively shaped the magazine’s visual identity for ten years, captained it through two redesigns, and extended the brand by developing Metropolis-sponsored books, programs, exhibitions, and events.
Criswell’s work has been featured in AIGA365, Print Regional Design Annual, Art Directors Club, and the Gold Case awards. His work has been nominated for the Society of Publication Designers’ Magazine of the Year award and the American Society of Magazine Editors’ award for general excellence. He served on the board of directors of the Society of Publication Designers. He earned an MFA in graphic design at the Rhode Island School of Design and a BFA and BSED at Western Carolina University.