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Roger Mader headshot

Roger Mader


As co-founder of Ampersand, Roger continues his quest to promote free markets, producing uncommon growth using uncommon means.

After an early career on the launch teams for the IBM Personal Computer and Accenture’s Change Management practice, Roger co-founded VIA and built a global strategy firm. He met his future partners Todd McCullough, Michael Croton and Henry King at VIA, where they first practiced the principles of transformative innovation.

Roger guided strategy and new service design for Ernst & Young, and formulated business plans for former New York City mayor Rudolph Giuliani’s consulting and investment firm. He led global accounts for innovation strategy firm Doblin Group, and led commercial strategy for Fahrenheit 212. HIs clients have included AC Nielsen, American Airlines, Baxter, Boston Scientific, BP, Bridgewater, Citi, Colgate-Palmolive, Ford Europe, Groupe Schneider, The Hartford, Hyatt Hotels, IBM, KPMG, Kraft, Nestlé, Procter & Gamble, Pfizer, SC Johnson, Siemens, Singapore Airlines, and Southern Company.

Roger teaches Strategic Innovation in the Interaction Design masters program at the School of Visual Arts near his home in Manhattan. You can read his mind at

Roger is currently researching a book, working title The Davinci Co. He and his co-author welcome your questions and critique as they pinpoint the required traits for the winning “renaissance companies” of the near future.

Professional Experience

  • Growth Strategy, Ampersand Partners
  • Guest Lecturer, Institute of Design, Chicago
  • Guest Lecturer, Lawrence Tech, Detroit
Liz Danzico headshot

Liz Danzico

Adriana Valdez Young headshot

Adriana Valdez Young