Sam is a user experience designer from London. Before moving to New York to begin the MFA IxD program, he worked at a creative agency in the heart of East London (an area known wryly to locals as Silicon Roundabout and to the UK government as ‘Tech City’). In spite of the lack of inspiration afforded by a concrete roundabout, the area is home to a thriving startup cluster and some world-class agencies.
At Albion, where he worked until the move, he spent much of his time developing new products for established companies, in the spirit of the ‘corporate startup’. The agency works at pace and constantly reinvents itself - giving it a well-earned reputation as one of the UK’s most innovative. Prior to this Sam worked at Cogapp in Brighton, a small agency doing big things in the cultural sector (like refreshing the Metropolitan Museum of Art’s website).
Sam set out earlier in life to become a designer, but after a BTEC Diploma in Art he found himself swayed by the intellectual challenge of a Philosophy degree at the University of Sussex. With a background straddling creative arts and academia, Sam is drawn to intersections between disciplines. Sitting at the crossroads between technology, design and culture - interaction design is his perfect concoction. Other than that he enjoys an Old Fashioned, if you’re offering.