Amsha from a very young age has had a fascination for understanding what motivates people’s choices and how they respond to their environment. This curiosity not only helped her have an innate flare for observing behavioral patterns but also for solving problems in everyday life. This fondness for devising logical solutions led her to study Information Technology.
During college, she worked on multiple projects that convinced her that mapping user sensibilities and design together provide the key to effective product development. She wanted to understand how different brands leverage this idea, and thus took up a job in Wieden + Kennedy Delhi’s digital function. During her stint in advertising, Amsha has had the opportunity to take up diverse job responsibilities such as User Experience Designing and Interactive Planning, and work with clients as widely different as Nike, Audi, IndiGo Airlines, and Make In India.
Every day, we spend our days engrossed in technologies that draw us into a two-dimensional world, while reality lurks around the fringes. How does one go beyond sight and touch and tap into different human senses to maximize the capabilities of one’s body and mind? Through IxD at SVA, she hopes to delve into these questions and influence what individuals and societies can accomplish by creating mold-breaking products.