Chi-Ching is a digital product designer and a firm believer in clean and functional design. Specializing in cross-platform UI/UX, she creates simplicity where there was once complexity.
Her interest in interaction design was discovered when she majored in communication design in college. During her study, she felt the spark of new media arts and the connection between humans and technology. She was keen on experiencing the flexibilities and varieties of different design projects. Therefore, she worked as a graphic designer, exhibition planner, and dove into multimedia integration and visual arts after graduation.
After working for two years, her interests have shifted to business strategy and startups. Her work at Pilotfish digital and their UX team brought her knowledge of digital design form interface into hardware perspective. She collaborated with multidisciplinary teams and helped to establish early-stage entrepreneurial strategies and digital product guidelines. Most recently, she applied research and data analysis methods in her design process at Snapask, which broadened her understanding of customers.
She believes empathy leads to good design and hopes to communicate with her users through better solutions.