Renda Morton is the executive director of product design at The New York Times. She co-leads the Times’s Beta team, which creates new digital products and services that help Times’s live fuller, more culturally-rich lives. The team’s portfolio includes Cooking, Crosswords, Watching, Real Estate, Well and NYT Now. Before moving to the Beta tam, Renda lead the design, user experience and strategy for NYTimes.com. Previously, Renda founded and ran a small, multi-disciplinary design studio called Rumors. At Rumors she worked closely with her creative partners Holly Gressley and Andy Pressman on design projects for print, screen and the built environment. Before moving to New York ten years ago, Renda lived in The Hauge, Netherlands at worked on physical interactive media projects at a small design studio called Lust. Renda has a BFA in Interactive Media from the Minneapolis College of Art and Design.