Margarita is a Peruvian-born Chinese designer. She graduated summa cum laude and obtained her BFA in Graphic Design from the Fashion Institute of Technology. Since then, she has enjoyed using design as a means of connecting people.
Prior to joining the IxD Program, she worked at Cooper Robertson, an architecture and urban design firm, where she collaborated with architects, urban designers, and marketing specialists in various projects ranging from academic and cultural institutions, to cities and gardens. This allowed her the opportunity to refine the way she communicates her design process and ideas to a diverse team of experts. At Infinito, a brand consultancy studio specializing in brand design and strategy, she received first-hand insights into how brands can generate, develop, and communicate ideas connecting users with products or services. She came to the realization that design can serve as a powerful communication tool, with complex information translated into easily understood visual messages provoking authentic emotional experiences.
At SVA, Margarita is eager to learn about the increasing role of technology within design, and the creative process involved designing interactive products that can directly improve people’s lives.