After graduating from the University of Illinois with a Bachelor’s Degree in Industrial Design, Addi moved to New York to pursue his big city dreams. After stints at some small firms, he found his way into the world of fashion and has been working in the industry for the last 18 years, most recently as Design Director for Mens Accessories & Footwear at J Crew and prior to that, Ralph Lauren.

Currently, he has his own consulting firm, 10 Feet Tall, at which he helps brands develop new products. He has always been interested in how things work and the relationship between users and the products they consume. Often utilizing the firm beliefs that were instilled in him from his I.D. training, he always believed that form and function should work hand-in-hand seamlessly in order to deliver the best end results.

Now, after years of designing physical products in a fairly traditional fashion environment, he is yearning for new challenges that run deeper in tapping into user experience and may have more of a positive social impact. Hoping to utilize his industrial design thought process and his experiences in the corporate world, he is eager to apply himself to the more vast open-ended digital world of Interaction Design.

In his free time, Addi loves to listen to podcasts, cultivate playlists on Spotify, watch his beloved Mets try haplessly to win, and introduce his favorite films to his precocious children.