Effy’s passion for art stems from her appreciation of technology and its changing role in our lives. Armed with the internet and her imagination Effy has overcome physical constraints and cultivated an intuition for connecting with the world through art and design. Much like the internet has no geographic boundaries, Effy is equally aware of art’s ability to connect people regardless of barriers to language and individual experience. It is this very intersection of art and technology that inspires Effy the most.

In her first job Effy created an iPad app for Cadillac for consumers to follow the automobile manufacturer’s newest developments. This was the beginning of Effy’s appreciation for interactive design. After stints with French and Chinese design firms in Beijing, Effy settled down as Head UI designer at THRE3D.com, a U.S. website specializing in 3D printing education and directory services. Effy is interested in the effect 3D printing will bear on product design. She sees design increasingly becoming a means for solving real-world problems.

An open-minded student of everything art related, Effy is constantly thinking about how people connect with and interact with her designs. She cherishes the opportunity to join the passionate and experienced community at SVA. Excited to pick up new design tools in class she knows that her most meaningful lessons will come from collaborating with her fellow students.