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New York Public Library

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Partner Project Info

This design research project aimed at identifying strengths and weakness of the current library ecosystem and earmarked opportunities for improvement, as imagined through a video user journey. Employing a variety of methods from ethnographic interviews at library branches to remote online interviews with library website users, the teams analyzed its findings and presented them to a group of NYPL stakeholders. The biggest design opportunity drawn out of user research was addressing unmet needs within the library's physical branches.