As a bike sharing program in NYC, Citi Bike wanted to see how they could expand their user base to include more tourists and sell more 7-day and 24-hour bike passes.  

After interviewing various tourists and trying Citi Bike as first-time users, our team proposed new improvements to the Citi Bike app, as told through a short user journey.  The video features new improvements including a downloadable high-resolution map of NYC and environs with layers for station locations and routes; in-app sign-up and payment using wi-fi enabled kiosks; a combo generator for bike locks; and trip and rental timers.