The fashion industry accounts for around 10% of global carbon emissions. Globally, approximately 80% of the textiles end up in landfills and can take up to 200 years to decompose. Although there are resources online about sustainable fashion, starters are usually overwhelmed by the information overload and afraid of the time commitment to research and learn new knowledge. Besides, each person holds different values towards the definition of sustainable fashion, which makes it more challenging to find the perfect information that matches their values.
Conscious is a plugin that empowers shoppers to learn about fashion sustainability and make informed purchases. After enabling the plugin and selecting values during onboarding, shoppers will receive a pop-up on the browser when they view a product online. The pop-up will provide a sustainability value match and analysis of the product, as well as recommendations and member reviews to help them make informed decisions. In addition, through participating in activities on the platform, members can earn conscious points to redeem discounts from ethical brands they love and support sustainable campaigns. With Conscious, any shopper can get started quickly on learning sustainable fashion, choosing to purchase carefully, and driving the change towards a more sustainable future.