MFA IXD logo

Every Flora

An online marketplace for locally grown flowers

Category

Inspired by the “Slow Flower” movement, Every Flora is an online marketplace that
sources locally grown seasonal flowers and offers a wide array of
artisanal arrangements for customers to choose from. The website
provides a view of each flower’s journey from field to vase. It also
enables deeper interaction by allowing senders to upload a video
message which can be viewed by the recipient with a code found on the
flower arrangement.

The goals of
Every Flora are threefold: to establish a sustainable system, to
support the local flower community, and to give the users agency in
the flower ordering and delivery experience. By offering an ethical
and high-quality option to consumers, Every Flora will encourage more
conscientious consumption of sustainable, beautiful flowers with an
added dose of a more engaging experience for both givers and
receivers.