Inspired by the “Slow Flower” movement, Every Flora is an online marketplace that
sources locally grown seasonal flowers and offers a wide array of
artisanal arrangements for customers to choose from. The website
provides a view of each flower’s journey from field to vase. It also
enables deeper interaction by allowing senders to upload a video
message which can be viewed by the recipient with a code found on the
flower arrangement.
The goals of
Every Flora are threefold: to establish a sustainable system, to
support the local flower community, and to give the users agency in
the flower ordering and delivery experience. By offering an ethical
and high-quality option to consumers, Every Flora will encourage more
conscientious consumption of sustainable, beautiful flowers with an
added dose of a more engaging experience for both givers and
receivers.