Inspired by the "Slow Flower" movement, Every Flora is an online marketplace that sources locally grown seasonal flowers and offers a wide array of artisanal arrangements for customers to choose from. The website provides a view of each flower's journey from field to vase. It also enables deeper interaction by allowing senders to upload a video message which can be viewed by the recipient with a code found on the flower arrangement.
The goals of Every Flora are threefold: to establish a sustainable system, to support the local flower community, and to give the users agency in the flower ordering and delivery experience. By offering an ethical and high-quality option to consumers, Every Flora will encourage more conscientious consumption of sustainable, beautiful flowers with an added dose of a more engaging experience for both givers and receivers.