A web/email/postal service that makes it easy for parents to save and reflect on stories as their children grow up.
After joining, Growing Up sends an email every few weeks asking a simple question, such as, what’s the most embarrassing thing little Joey has done recently? You can reply directly (attaching any relevant media), or forward the message onto someone who has a more interesting tale to tell.
Growing Up collects and neatly organizes these stories, making them easy to be re-told through a variety of forms including highly personalized books, websites and postcards. It's as easy to send a simple update to Grandma as it is to create a beautiful time-capsule for the future.