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Helping parents grow their financial knowledge and raise money-confident kids.

A growing number of young adults are struggling financially. Finances are associated with exceptional stress rates, raising the risk of depression and other mental health problems. Money habits begin to form as young as age 3 and are typically developed by age 7. We also know that children learn more about money from their parents than any other source, including school and work experience combined.

How can we raise money-confident kids that don’t grow into stressed-out adults? Let’s start by equipping parents with the knowledge they need to raise their own confidence around financial well-being. Moolah is an educational platform that supports parents in learning about a variety of financial topics, such as budgeting, investing, and emerging financial technologies. Moolah also provides tools and resources to help guide parents through teaching their children about those same topics. The content can be personalized to take into account the adult or child’s unique money mindset, age, and learning style.