MFA IXD logo

The Die Hard Index

Category

The Die Hard Index determines the quality of a sports team’s fans, or more specifically, the degree to which fans will continue to buy tickets, even when the economy is poor, ticket prices are sky high, and they have a losing team.

After a long night of looking at the numbers for the 2009 Major League Baseball Season, I arrived at the formula to the right, and the map below. I hope you find the results relatively congruent with your own home team experiences.