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The future of automotive UX, helping users feel safe in autonomous vehicles

Most innovation by car makers in autonomous vehicles focuses exclusively on the technology that can make a vehicle drive by itself. But just as important are the inter­actions inside (and outside) of these vehicles to help pas­sengers feel safe, confident, comfortable, and “in control” when using them.

Vision is an operating system for cars in the age of au­tonomous vehicles that makes human drivers feel safe on the road with other autonomous vehicles. Unlike stan­dard driving interfaces, it keeps the driver alert with “V2V” communication, visualizing the intentions of other vehi­cles. This helps human drivers feel better informed and safer about what other cars are doing.