Creatives have a commitment to integrity in their work; simultaneously they are constrained by the pressures of time and project demands. In the SVA IxD Studio this situation is amplified by the nature and intensity of the program.
The phone was built as an outlet for creatives to escape a problem space and connect with outside inspiration. The phone is a living artifact within the studio. By making a call, students and faculty hear the voice and personal creative strategy of a creative that exists outside of their problem space.