There are almost no chances for small independent artists to compete and make a living in the music industry. These artists rarely have access to professional music recording and production. They face many challenges along the way: difficulty producing promotional materials to promote themselves on social media and passing through the considerable bureaucracy to have their music on streaming platforms. When artists can finally get their tracks on these platforms, they need them to be streamed hundreds of times to earn a single dollar that has to be shared with distributors.
Ampup is a platform that focuses on finding talent in neglected places and helping them have better chances to thrive. It gives artists access to tools and all the support needed for their professional production and promotion. Ampup also connects artists to socially engaged music lovers to create a better and fairer music community.