Every year, approximately 19,000 U.S. cyclists are killed or injured while riding. 75% of these accidents occur in urban areas. Most of these accidents occur due to lack of familiarity and awareness of the urban environment during their ride.
PHAROS is a safety solution that provides security, safety and environmental awareness for cyclists during their ride. An app paired with a smart device containing a built-in lighting and sound system provides safety warning notifications en route. These elements combine to augment environmental and self-awareness to help cyclists avoid accidents in the urban environment.