The past year has been quite an exciting ride for me, from moving to New York, starting a master’s program at the School of Visual Arts, working on projects to build my portfolio, applying for internships, and finally getting a few offers.
Entrepreneurial Design, one of our Spring semester classes taught by Gary Chou and Christina Xu, feels like a right of passage. The first years must launch a Kickstarter project that raises $1,000 and gets 50 backers. More so than anything I've experienced so far in the program, EVERYONE is curious about it. 2nd years, instructors, alumni. It was so common to hear questions like "Has your Kickstarter launched yet? What are you doing? Can you send me the link?"
For the past few weeks, I have been looking into branding my thesis. My first impression was this is going to be a piece of cake and I will be able to complete it very soon. I soon realized that it was a lot of work, even though I stuck to the bare necessities of branding.