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2009 IDEA Award Winners Announced

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Gold winner: Leisure & Recreation | Lightlane “Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be cost prohibitive to install. LightLane provides an alternative. Using a laser, it projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.”View the full press release and winners’ design gallery

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