Christopher Collette is a content and digital strategist specializing in content
development, user experience design, and cross-channel program development.
Sitting at the intersection of business strategy, technology, content, user-centered
design, research, publishing, and brand, Christopher helps clients create sustainable,
scalable digital platforms and programs to help them achieve business and
organizational goals. In both corporate and consulting roles, he’s led digital
marketing and content strategy programs for leading corporations and
organizations with a specific concentration in the B2B, professional and financial
services, technology, and non-profit sectors.
In a career spanning close to 30 years in both digital and traditional media, he was
practicing content strategy long before it had a name or was a discipline. A digital
industry veteran, Christopher brings an integrated, holistic approach to content
strategy, one that considers content creation, distribution, and governance across
multiple channels, especially its interplay among digital, social, and traditional
media. He works closely with clients to help them integrate content strategy into
business operations, increase the effectiveness of the content they publish, and
ultimately unlock that content’s value in connecting with customers, clients, and
constituents.